RaiseNow
Elevating fundraising efforts through impactful brand experiences
Context RaiseNow provides digital fundraising and payment solutions for non-profit organizations. As a key member of the marketing team, I was responsible for carrying the brand's voice and pushing it to higher standards.
Key achievements
Lead the creative direction for the brand across all touchpoints and channels, from print to digital and social media.
Created over 500 eye‑catching assets, such as posters, icons, banners, social media assets.
Crafted a distinct illustration style that captures the essence of the brand and differentiates it from competitors.
Established work processes that are efficient and scalable.
Worked in close collaboration with cross‑functional teams to develop and refine campaigns strategies.
Created and maintained brand guidelines.
Leading the creative direction through storytelling & strategy
- Challenge Before my involvement, RaiseNow’s brand lacked consistency across digital, print, and social media, making it difficult to establish a strong, recognizable identity.
- Solution I led the creative direction, developing a cohesive visual language that unified design elements across all platforms, ensuring that every interaction felt consistent and engaging, whether on social media, the website, or marketing materials.
- Impact This strategic approach not only strengthened brand recognition, but also created a scalable system that allows for future growth while maintaining visual and messaging consistency.
Building efficient & scalable work processes
- Challenge With a vast range of marketing needs, there was a constant demand for high‑quality, cohesive visuals across teams.
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Solution
- Developing templates in Figma and Google slides to empower the team to create on‑brand visuals quickly and efficiently.
- Structuring files and assets to be well‑organized, easily accessible, and available to the entire company.
- Providing clear brand guidelines to make sure everyone can create consistent & on‑brand materials no matter their design expertise.
- Implementing a design request form to collect key project details (scope, timeline, deliverables) upfront, improving clarity and efficiency.
- Impact All teams could access well‑structured, on‑brand materials quickly, increasing productivity and reducing waiting times.
Crafting a distinct illustration style
In the highly competitive fundraising landscape, having a unique style helps differentiate us from our competitors, and build a deeper connection with our audience.
Through consideration of RaiseNow's values, personality, and target audience, I created an illustration style that captures the essence of the brand and makes it instantly recognizable.
Working in close collaboration with team members to develop and refine campaign strategies
Through open communication, brainstorming sessions, and continuous feedback, we work together to create effective and impactful campaign strategies that align with the brand's goals and resonate with our target audience.
Quick overview
Here is an overview of the formats and channels I've designed for:
Marketing materials
Website visuals
Event & conference branding
Internal
