CareerFoundry
Empowering people around the world to build a career they love
Context Careerfoundry offers mentored online courses in UX Design, UI Design, Web Development, and Data Analysis. I played a key role in shaping and maintaining our brand identity across all channels.
Key achievements
Designed the product pages that contributed to a 66% uplift in conversion rate through A/B testing.
Worked on all phases of the design process, from wireframing concepts through to handovers to developers.
Elevated brand image and consistency by designing over hundreds of visual assets for the brand.
Identified user needs, and came up with solutions to improve their online experience.
Identified opportunities for improvement: site usability, design, and overall structure, as well as refining our work processes.
Expanded and helped implement our Design System.
Improving brand image and consistency
- Challenge When I joined, each team had its own approach (website, social media, emails, sales materials), resulting in an inconsistent visual presence for the brand.
- Solution By standardizing elements like font sizes and using one visual per concept, I established a cohesive brand identity that resonated with our audience.
- Impact The brand's visual identity became stronger across all touchpoints. This consistency improved the user experience, boosted audience engagement, and contributed to greater trust between designers and other team members.
A fresh and modern look and feel
By using a colorful approach to brand identity combined with clean, contemporary design elements, I've been able to refresh the brand's online presence, enhance brand recognition, evoke emotion, and create a fresh and engaging experience for our audience.
Bridging the gap between design & development
Knowing code has improved my design practice by:
- Allowing me to create designs that are feasible for development, with performance and accessibility in mind.
- Improving collaboration with developers through a shared understanding of technical constraints.
- Streamlining the handoff process by providing clear specifications to developers.
A concrete example To help communicate our design needs to the dev team, I coded a simple ready-to-use base for our Design System, resulting in faster implementation and improved communication.
Strategic thinking: identifying opportunities for improvement
I made an audit of the website's visual content, to help us reuse concepts elements across pages, instead of reinventing the wheel on each page. This helped reducing design and copywriting time tremendously, as well as improve consistency across the website.
A data-driven design process, from concept to delivery
Using data-driven design principles, I incorporated user research, A/B testing, and analytics to refine designs, improve usability, and increase engagement.
For one of our key projects, I designed the product pages that contributed to a 66% uplift in conversion rate through A/B testing!
